We were to create a unique online store where a specific target audience could easily choose the necessary item that fits in style and lookasthik.com
Created 23 prototypes
While creating prototypes we took into consideration the multiple platforms a visitor uses, as well as peculiarities of the target audience in the fashion world
The following requirements were taken into account:
- 1Very spacious pages
- 2The site will contain
- 3The items should compose the looks
Thorough elaboration of all interior pages
For this project we created 25 interior pages, adaptable version of site, as well as prepared the site for load and big amount of data
Convenient filter of items in the catalogue
A feature of the filter is the interdependence of values in neighboring attributes.
A user can add the fancied item to the wishlist and get back to it in their personal account.
All cards are accepted here
User's personal area
In the personal area a user can get back to the brands they liked, indicate their size for quick filtering, as well as look through their orders history
Selected items and brands
In this section the user can indicate their size for more convenient filtering throughout the catalogue.
In this project, about 60% of the development time was spent on programming of hidden logics. This is firstly due to the peculiarityof the pricing policy and the complexity of the range of products, secondly, due to the fact that the data on the site must be extremely precise. The target audience is very fastidious. Many offline sales points also affected the complexity of the project.
- 1Integration with 1C catalogue and orders
- 2Shopping cart pricing rules
- 3Robustness against load
- 4Items merchandizing
- 5Multiplicity of languages and currencies
- 6E-mail and message notifications
The site is responsive to mobile phones, tablets and desktops